Public Opinion Research

Knowing the outcome of an election before it makes the ballot is impossible, but having a roadmap, which gives a good idea of how people will vote and which issues will help or hurt, your position is essential for success.

Public opinion research and the data it produces is an invaluable component of any winning campaign or project strategy.  Elected officials and community leaders respond to quantifiable numbers.  Convincing this group of people about anything takes more than promises and concepts - it takes data.

Public Affairs Associates works with clients to develop a polling instrument that works.  It's not enough to ask a question or even the right question, it requires the careful development of polling questions that produce useable data that supports the client's work and helps define the strategy.

Public Opinion Research Services

Polling Instrument Development

Baseline Polling

Threshold Polling

Tracking Polls

Focus Groups

Intercept Interviews